Poor economic conditions and massive toy recalls battered the industry in recent years. However, the outlook promises to be better for toy and game manufacturers. As disposable income rises, consumers will be more willing to purchase toys at the retail level, which in turn will drive up demand for manufacturers. Nevertheless, obstacles remain in the form of increasing price pressures from large retailers and continuing import competition from China.
This industry comprises companies that manufacture dolls, doll accessories, action figures, toys, games (including electronic), hobby kits and children’s vehicles (except metal bicycles and tricycles).
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.