Tourism in Australia has faced a challenging environment over the past five years. During the years prior to and including 2010-11, the effects of the financial crisis limited the number of international travellers from traditional markets visiting Australia. However, record numbers of Australians took advantage of the high dollar to travel overseas. Although domestic tourism has grown over the past five years, it has remained weak relative to international travel as Australians have spent more time abroad. Combined with aggressive price competition in the industry, this has reduced industry profit margins.
This industry provides services to international and domestic visitors on day or overnight trips. Tourists include those travelling for work-related purposes, such as conferences, and for leisure and personal reasons, such as visiting friends and relatives.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.