Over the past five years, shoppers cut discretionary purchases like stationery as per capita disposable income fell, hurting retailers' revenue. Consumer budgets have since begun to recover, and industry performance has followed suit; however, mounting competition, both internally and externally, has caused industry revenue to decline. Over the five years to 2019, competition from online-based forms of correspondence will continue to hinder growth in the market.
Companies in this industry sell stationery products used for writing, drawing, filing and similar applications. Greeting cards and printer paper are excluded from this report. This report discusses the size of the retail market for stationery products and includes sales from all major retail channels, including specialty stores, general merchandisers and internet retailers.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.