The industry continues to experience strong competition from the digital cable and satellite TV industries. The cable TV sector, in particular, represents a significant threat to future industry growth, though broadcasters are increasingly negotiating with cable networks to get a portion of profit from viewers. New media also poses competition, with a greater number of viewers opting for the internet. Successful companies will make adjustments to changing consumer preferences and deliver a more interactive and customized service.
Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. This industry excludes cable and satellite TV and operators that provide online-only content.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.