The Tea Production industry has rapidly increased its share of China's beverage market over the past decade, from 7.0% of total domestic beverage volume in 2000 to 26.0% in 2013. Over the past five years, industry revenue has been increasing at an annualized rate of 13.3% to an expected $19.5 billion in 2015. There are about 256 enterprises operating in the industry, with 67,961 workers.
Strong industry performance has been the result of increased consumer health consciousness and the rapid development of herbal tea beverages. This industry is focused on the large domestic market; exports contribute only 1.4% to total industry revenue.
The Tea Production industry in China produces tea beverages of different types, including black, green, oolong, and flower tea, and other soft beverages such as energy drinks, fruit tea, and carbonated tea. Tea beverage manufacturers use liquid tea as a base and add sweeteners, colors and preservatives, and blend these ingredients into soft drinks. Tea beverages are then bottled in plastic or cartons, or canned in aluminum.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.