Rising competition among fast-food operators has constrained revenue growth in the Takeaway Chicken Shops industry over the past five years. Industry revenue is forecast to increase by an annualised 0.3% over the five years through 2014-15. Revenue has been supported by increasingly time-poor consumers. Demand for fast food has grown as individuals seek to increase leisure time by trading home-cooked meals for takeaway and ready-made meals. Rising awareness of healthy eating has dampened demand for chicken-based products with high fat and salt content. In response industry players have sought to expand their product range to incorporate healthier alternatives.
This industry includes establishments that primarily sell chicken and other chicken-based options for on-premise and takeaway consumption.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.