The Supermarkets industry has changed radically over the past five years. The lingering effects of the economic downturn, combined with extensive changes in consumer shopping habits and the aggressive expansion of discount supermarkets Aldi and Lidl, has shaken up an industry that was previously rather placid. In March 2014, Tesco and Morrisons sparked a price war by announcing large price cuts. Asda and Sainsbury's following suit over the year, announcing similar cuts to prices. This price war was primarily designed to stall the advance of discount supermarkets whose market shares have surged in recent years.
Supermarkets sell a range of groceries and food, including fruit, vegetables, bread, canned goods, toiletries, dairy goods, alcohol, cleaning products and cigarettes. Off licences, greengrocers and symbol group and non-affiliated independent convenience stores are not included in this industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.