Over the five years through 2015, the Supermarket industry in China has been growing at an annualized rate of 9.1% to reach $163.6 billion. The main drivers of growth have been the government's program to establish a national rural retail network and strong rises in consumer purchasing power.
In February 2005, the central government began an ambitious program to build a national rural retail network covering 70% of all villages within five years. Distribution infrastructure improvements, as well as support from local governments allowed supermarket operators to expand into these rural areas.
This Supermarket industry in China is a part of China's retail trade sector. Supermarkets retail a broad range of food and daily goods. Most of the goods carried by supermarkets are purchased from domestic manufacturers. Operators, generally known as supermarkets or hypermarkets, then retail these goods to the general public.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.