Supermarket shelves have been a source of constant change over the past five years. The introduction and growing popularity of private-label merchandise by retailers has led to supermarket price wars and intense competition across the industry. This was coupled with a recessive economic climate that saw consumers swayed by the tides of economy and value in their grocery purchases, thus fanning the fires of discounting and aggressive price competition. The industry effectively experienced a battle of the brands between the two giants, with both retailers fighting for a greater share of the dwindling consumer dollar.
Supermarkets and other grocery stores retail a range of groceries and food lines, including fruit and vegetables, bread, cigarettes, canned goods, toiletries, dairy goods, delicatessen items and cleaning goods. Specialist retailers, niche retailers and convenience stores are excluded from the industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.