The Sports sector is made up of a wide variety of entities that are all driven largely by the widespread popularity of sport within Australia. While a decrease in discretionary spending caused a small revenue decline during the global financial crisis, the sector has grown strongly over the past five years. Sports administrations in particular have grown at a rapid rate due to the surging value of new broadcast rights deals for the AFL, NRL and Cricket Australia.
Revenue from broadcast rights has also flowed through to professional sports clubs, although there has been little increase in spending on independent sports instructors, which rely on strong economic conditions.
Businesses involved in this sector are involved in sports administration, instruction, club operation, betting or associated revenue generation activities such as social club facilities.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.