Australia imports most of the spirits it consumes. Domestic manufacturing represents a relatively small proportion of the estimated $5.2 billion retail value of spirits consumed in Australia. For many products, some degree of transformation occurs domestically, particularly in the case of ready-to-drink (RTD) beverages. The main spirit manufactured domestically is rum, made from sugar cane, while spirits that are mixed or blended locally are also considered to be manufactured in Australia. Therefore, many industry participants are engaged in transforming high-proof spirits to low-proof products such as RTDs and liqueurs.
This industry purchases ingredients such as grapes, sugar and malt, which are fermented and distilled to produce spirit beverages including vodka, gin, whisky and liqueurs; industry participants also blend spirits. Operators buy glass bottles and paperboard containers to package these products. The spirits are then sold to alcoholic drink wholesalers and retailers. While the industry makes fortified spirits, it does not produce fortified wines.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.