The Specialised Design Activities industry is segmented into four distinct areas: graphic design, interior design, industrial design and fashion design. Operators are typically small design firms that specialise in one of the four segments. During the five years through 2015-16, revenue is estimated to rise at a compound annual rate of 5.6%. As a result of turbulent economic conditions during the start of the period, many businesses cut their expenditure budgets, developed fewer products and put off expansion plans. Falling real disposable incomes resulted in businesses slashing their marketing and advertising budgets as consumers cut their discretionary spending.
Operators in this industry design clothing, fashion accessories and other goods. Graphic designing and interior decorating activities are also included within the industry. However, industry operators are not responsible for website design and programming, architectural design or engineering design.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.