The Soft Drink Production industry has had a steady run over the past five years. Industry operators have worked hard to innovate and maintain consumers' interest in their products, but familiar brands like Coca-Cola and Pepsi have retained a strong position in the market. Health concerns, particularly about the sugar content of carbonated soft drinks and their contribution to rising obesity levels, have helped to shape the industry and encourage the proliferation of diet and low-sugar drinks. Operators have also begun introducing new sweeteners that they can promote as being more natural and healthier than existing alternatives such as sugar and aspartame.
Firms in the Soft Drink Production industry produce fizzy beverages. Carbonated water is added to soft drink concentrate or syrup, which is then bottled, capped and labelled. The industry also includes carbonated, flavoured mineral waters. Energy drinks are excluded from the industry (see IBISWorld report C11.073).
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.