Aggressive pricing and changing consumer trends have restrained growth for the Soft Drink Manufacturing industry over the past five years. During the five years through 2014-15, industry revenue is forecast to increase at an annualised 1.2%. This includes weaker projected growth of 1.0% in 2014-15, to reach $4.3 billion. Despite these threats, industry growth has received support from increasing energy drink sales and popular diet ranges.
The retail environment has struggled under the weight of domestic and global uncertainty following the global financial crisis. Consumers have generally become less confident, choosing to pay down debt rather than spend on discretionary purchases.
Firms in this industry primarily produce canned or bottled soft drinks (carbonated and non-carbonated), sport drinks and energy drinks. The industry does not include the production of bottled water, fruit juice or fruit drinks.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.