Revenue for the Soap, Washing Powder and Synthetic Detergent Manufacturing industry in China has been increasing at an average annualized rate of 13.2% over the past five years. In 2015, industry revenue is expected to grow 9.4% to $38.8 billion.
Industry growth has been driven by rising hygiene awareness in China and the rapid development of synthetic detergents, including laundry detergent and liquid soap. In addition, the growing purchasing power of Chinese consumers has led to a declining sensitivity to product prices.
Firms in the Soap, Washing Powder and Synthetic Detergent Manufacturing industry in China manufacture laundry soap, transparent soap, translucent soap, toilet soap, medicated soap, industrial soap, soap flakes, soap powder and synthetic products. Synthetic products include household and industrial detergents used for clothes washing, dish washing, body and hair washing, and hard surface cleaning.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.