The Soap and Detergent Manufacturing industry is a dynamic one, characterised by strong product innovation as manufacturers compete to retain consumer interest. A continuous stream of new, enhanced, repackaged, reformulated and eco-ethical products have been introduced over the past five years, a trend that is expected to continue. According to the International Association for Soaps, Detergents and Maintenance Products (AISE), innovation is a key driver for the industry. Over the past five years, there have been a number of technological breakthroughs in formulations, product ingredients and production processes for products used in both mass and niche markets.
Companies in this industry manufacture various surfactant products including soap, washing powder, dishwasher detergent, textile softener and crude glycerol. The products are then sold to downstream industrial, commercial and household users.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.
