The 2007 launch of the Apple iPhone spearheaded the smartphone revolution and provided significant opportunities for smartphone app developers. The rapid penetration of smartphones in Australia has increased the demand for app developers, facilitating the industry's strong growth. This has been further boosted by improved consumer confidence regarding online shopping, which has carried over to the purchase of smartphone apps. Many organisations have sought to take advantage of these trends by releasing app-related branding tools aimed at improving overall product offerings, which has boosted industry growth.
Businesses in the Smartphone App Developers industry develop and publish applications for smartphones and mobile devices. Apps are typically sold in a special app store that can be accessed through the device.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.