Let it snow
Demand for the Ski and Snowboard Resorts industry remained slow in 2011, so companies will continue to engage in fierce price competition in order to bring in visitors, which will lower profit margins for ski resorts. But in the following years, resorts will increasingly package their services in ways that are unique and where premium prices can be charged. In addition, as ski equipment becomes cheaper and more advanced, more consumers will opt to take up the sport.
This industry comprises establishments engaged in operating downhill, cross-country or similar skiing areas, or operating equipment, such as ski lifts and tows. These establishments often provide food and beverage services, equipment rental services and ski instruction services. Four-season resorts without accommodations are also included in this industry, but companies that own and do not operate ski resorts are excluded from the industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.