Many sectors in the Australian economy use signs. For example, commercial businesses use signs to identify their business or advertise their products. New road construction requires road signs, and national and state parks use signs to mark areas such as picnic grounds or walking tracks. Demand is therefore influenced by factors such as advertising spending, new building and road construction activity, and the number of new businesses entering the economy.
Overall, IBISWorld estimates that industry revenue will increase at an annualised 0.6% over the five years through 2012-13 to $548.3 million.
Companies in this industry manufacture electric and non-electric signs and sell them to other manufacturers, wholesalers, advertising agencies, government departments and directly to consumers.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.