The Sign and Banner Manufacturing Franchises industry has performed steadily over the past five years, despite the recession and its aftermath. As nonresidential construction activity improved and corporate profit continued rebounding, businesses became more willing to invest in advertising, thus boosting revenue. In the five years to 2019, the industry is expected to grow steadily. Corporate profit will continue to improve and the value of private nonresidential construction will continue to increase, aiding revenue growth. In addition, the increasing prevalence of expensive digital signage in advertising campaigns will boost sales values and profit margins.
Operators in this industry primarily produce signs and displays, billboards, traffic signs and more for general advertising, traffic control and point-of-sale advertising. Reports in IBISWorld’s Business Franchise collection focus solely on the operation of franchised outlets and exclude nonfranchise data (i.e. franchise fees). They show the number of franchise outlets, franchise revenue and the average profit margin earned by franchisees.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.