Sexual services have widely been viewed as resistant to economic slowdowns. Despite falling incomes, clients of prostitutes have been regarded as loyal, and will regularly abandon other discretionary spending before their spending on sexual services. In 2008-09, as unemployment began to rise, consumers panicked over their financial futures. The results of the short-term cyclical effects of the global financial crisis have since passed. Nevertheless, since the last major Australian economic downturn in the early 1990s, the industry has faced a markedly different environment.
This industry comprises the sexual services offered by brothels, prostitutes, escorts, strippers and erotic dancers. The report measures legal transactions for actual sexual services and also attempts to estimate illegal sexual transactions. This industry does not include adult internet services (such as dating, or the display of pornography), telephone sex chat lines, the making and retailing of adult video entertainment, or the manufacture and retailing of sexual aids.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.