Search engines will continue to garner strength from innovative technologies that allow advertisers to determine which terms, ads and websites are most effective. After experiencing substantial growth over the past five years, revenue will grow even more quickly in the next five years. The rising penetration of the internet, the proliferation of mobile devices with internet connections, and the use location-based services will support demand over the period.
This industry includes enterprises that operate search engines and other types of search-based websites that display advertisements. These search engines typically provide search services for free and earn income when a user clicks on an advertising link, known as a 'paid click.' Websites may attract users to their search engines by offering a range of additional free services, such as e-mail, news, social networking, entertainment and other information.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.