The search continues
Search engines will continue to see substantial growth over the next five years, though the size of the industry's core service, internet searches, will remain essentially static over this period. Online advertising, the source of industry revenue, will continue to grow and spread. Search engines will primarily increase revenue by placing ads in new spaces like TV and video games, and improving ad targeting.
This industry includes enterprises that operate search engines, internet portals and other types of websites that display advertisements. These websites earn income when a user clicks on an advertising link, known as a 'paid click'. Websites attract users by offering a range of mostly free services, such as internet search, e-mail, news, social networking, entertainment and all forms of information.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.