Search Engines in Australia - IBISWorld Industry Market Research

Search Engines in Australia

Search Engines in Australia - IBISWorld Industry Market Research
Search Engines in Australia
Published Jan 22, 2015
28 pages — Published Jan 22, 2015
Price US$ 910.00  |  Buy this Report Now

About This Report


The industry operates search engines that allow users to search through and filter information available on the internet. Firms derive revenue by selling advertising space to businesses. The surge in online connections and the increasing reliance of Australians on the internet have supported the industry over the past five years. The growth in e-commerce and increased acceptance of online shopping have allowed the industry to post steady revenue increases despite volatile consumer sentiment over the past five years.

This industry includes enterprises that operate search engines and other types of search-based websites that display advertisements. These search engines typically provide search services for free and earn income when a user clicks on an advertising link, known as a paid click. Websites may attract users to their search engines by offering a range of additional free services, such as email, news, social networking, entertainment and other information.

The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.

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IBISWorld Industry Market Research—IBISWorld is a leading strategic business information provider that offers comprehensive information on more than 700 US industries covering 4,000 individual product segments. They also provide global industry and industry risk rating reports covering Australia, the United Kingdom and China. IBISWorld data offers detailed analysis on growth trends, the competitive environment and key issues. Reports average 30 to 40 pages and contain figures; market characteristics; product, market and service segmentation; industry conditions, current and historical performance analysis; risk scores; industry participants and market share; factors to success; and 5-year forecasts with forecast analysis.

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IBISWorld Industry Market Research. "Search Engines in Australia" Jan 22, 2015. Alacra Store. Apr 26, 2018. <>
IBISWorld Industry Market Research. (2015). Search Engines in Australia Jan 22, 2015. New York, NY: Alacra Store. Retrieved Apr 26, 2018 from <>
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