The industry operates search engines that allow users to search through and filter information available on the internet. Firms derive revenue by selling advertising space to businesses. The surge in online connections and the increasing reliance of Australians on the internet have supported the industry over the past five years. The growth in e-commerce and increased acceptance of online shopping have allowed the industry to post steady revenue increases despite volatile consumer sentiment over the past five years.
This industry includes enterprises that operate search engines and other types of search-based websites that display advertisements. These search engines typically provide search services for free and earn income when a user clicks on an advertising link, known as a paid click. Websites may attract users to their search engines by offering a range of additional free services, such as email, news, social networking, entertainment and other information.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.