Intensifying competition, changing consumer trends and the effects of the recession are expected to have a major influence on the performance of seafood retailers over the five years through 2014-15. Competition, mostly from supermarkets, has diverted revenue away from specialised retailers. Large chain stores such as Tesco and Morrisons have been encroaching on industry operations by increasing the range of seafood products offered. Consumers have been lured into supermarkets by lower prices, a wider range and better overall convenience. Over the five years through 2014-15, industry revenue is estimated to increase at a compound annual rate of just 0.2% to total £346.7 million.
The industry consists of specialised retailers who sell fish, shellfish and molluscs. This seafood can be sold in a natural chilled state, filleted, smoked, salted, curried or in ready-to-eat meals to be cooked at home. This industry excludes the retail sale of seafood by mass retailers such as supermarkets and department stores.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.