The Sausage Production industry has seen better times. Growing awareness of health and nutrition has led consumer choices away from high-fat foods, such as sausages and related smallgoods. Producers have also been plagued with falling profitability, volatile commodity inputs and anaemic consumer sentiment. Offsetting these factors has been a growing appetite for high end and specialised products. This trend of premiumisation has resulted in an increased demand for high-margin gourmet and specialty sausages such as chorizo, bratwurst and sopressa. Producers have also responded to industry threats by being innovative with their product development.
This industry includes the production of sausages made from a single type or a combination of meats encased in a skin.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.