The Sanitary Paper Product Manufacturing industry has struggled over the past five years, as increasing competition and a strong import presence have forced revenue down. Rising input prices have also affected the industry. As a result of these factors, the industry has been stuck in a downward trend over the five years through 2014-15, with revenue decreasing by an annualised 2.0%. In 2014-15, industry revenue is forecast to fall by 1.5% to reach $2.2 billion. Over the past five years, local producers have focused on domestic markets, with the high cost of local production limiting the success of exports against cheaper foreign products.
Operators in the industry primarily manufacture sanitary paper products including tissues, nappies, napkins, towels and women's sanitary goods. These products are typically sold to grocery and paper product wholesalers or directly to retailers.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.