The Rice Growing industry in Australia is largely confined to northern Victoria and the Riverina region in southern New South Wales. Rice is a water-intensive crop, so production tends to fluctuate in response to seasonal conditions. In 2009-10, rainfall levels increased significantly after drought in the prior two years, resulting in substantial growth in industry revenue for the following three years as rice crops matured. Revenue fell in 2013-14 due to lower rainfall, but is expected to increase by 4.4% in 2014-15 to $712.5 million. Over the five years through 2014-15, industry revenue is estimated to increase by an annualised 34.3% with very high volatility from year to year.
Industry operators grow, mill and polish rice, which is then purchased by rice and grain wholesalers for resale to other industries. Value added products and services, such as rice preparation, finished rice products, rice flour, rice starch, parboiled rice and rice meals are included in other downstream industries.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.