The Residential Real Estate Advertising industry has undergone a marked shift in advertising mediums over the past five years. The industry was largely print based in the past, but shifted early in the period to online platforms and is now dominated by internet listings. Most of the players in the industry are now online based. Domain (owned by Fairfax) and REA Group control the majority of the industry, and Domain has increased its market share as agents move towards the platform with the most potential for sales. Industry revenue is forecast to grow at an annualised 11.7% over the five years through 2014-15.
This industry consists of firms that are mainly involved in listing residential properties available for lease or purchase, for property lessors, buyers and real estate agents and brokers. Industry participants include providers that operate online and companies that publish print listings.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.