The industry has endured some difficult conditions over the past five years, as the rise of digital media has made it easy for consumers to access a diverse range of news articles and reports for free. The rising popularity of online classified websites like Gumtree.com has also influenced industry performance negatively. The economic downturn brought about a decline in advertising spending during the start of the period. This had an adverse influence on industry revenue because display and classified advertisements account for a major share of industry revenue. Industry revenue is expected to decline at a compound annual rate of 4.1% during the five years through 2015-16.
Companies in this industry publish newspapers that are aimed at a particular local or regional community. The industry does not include publications that only appear online. National newspapers are also excluded from the industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.