During 2014-15, the Radio Broadcasting industry is expected to generate revenue of £1.25 billion, expanding by 4.8% on the previous year thanks to radio coverage of the 2014 FIFA World Cup. Over the five years through 2014-15, industry revenue is forecast to increase at a compound annual rate of 0.7%. The development of new technology has fragmented the media market. The rapid uptake of the internet has significantly increased the accessibility of content and added a new interactive platform for advertisers, a key source of revenue for commercial radio broadcasters.
Participants in this industry broadcast and transmit radio programmes to the public, affiliates or subscribers. Broadcasts are transmitted via analogue or digital signals, the internet and cable or satellite systems. However, operators in the industry do not produce, promote or distribute taped recordings of radio programmes. The industry includes the production of content for live broadcast, but not pre-recorded broadcast content.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.