Over the past five years, the RTD Mixed Spirit Production industry has struggled. Poor demand conditions due to government regulation and poor retail sales have put pressure on the industry, as has increasing competition. Over the five years through 2014-15, the industry has struggled to keep its head above water, with industry revenue falling by an annualised 0.5% to total $365.2 million. In 2008, the Australian Government increased the excise on ready-to-drink alcohol beverages (RTDs) from $39.36 per litre of alcoholic content to $66.67, effectively increasing RTD prices by up to 50%.
Companies in this industry manufacture pre-mixed alcoholic beverages in a variety of serving sizes. The industry excludes RTD flavoured beers and RTD wine-based drinks.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.