Revenue will continue to grow steadily, as companies greatly expand their product lines to meet consumer preferences. Operators will cater to a young, health-conscious market by introducing low-calorie and all natural options. In addition, the industry is poised to experience significant international growth on all fronts in the next five years.
This industry manufactures pre-mixed alcoholic cocktails. Revenue is generated through the sale of packaged multiserving bottles of RTD cocktails that are fit for consumption immediately after purchase. This industry does not include sales of RTD forms of flavored beer, RTD forms of flavored wine and nonalcoholic drink mixers.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.