Public Relations Firms in the US - IBISWorld Industry Market Research

Public Relations Firms in the US

Public Relations Firms in the US - IBISWorld Industry Market Research
Public Relations Firms in the US
Published Dec 19, 2014
32 pages — Published Dec 19, 2014
Price US$ 910.00  |  Buy this Report Now

About This Report

  
Abstract:

Public relations agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. These firms are taking advantage of social networking websites and other technology-focused trends in order to gain footing in the new economic climate. As the general economy moves into a recovery, corporate spending will increase, fueling industry revenue. However, midsize firms will be threatened by the increasing specialization of small firms and global network of large firms, resulting in further consolidation.

Public relations (PR) agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. This includes communication with the general public, as well as employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news coverage, rather than paid advertisements, to give their message third-party legitimacy.

The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.

  
Source:
Document ID
54182
Country
Industry
Report Type
Format:
PDF Adobe Acrobat
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IBISWorld Industry Market Research—IBISWorld is a leading strategic business information provider that offers comprehensive information on more than 700 US industries covering 4,000 individual product segments. They also provide global industry and industry risk rating reports covering Australia, the United Kingdom and China. IBISWorld data offers detailed analysis on growth trends, the competitive environment and key issues. Reports average 30 to 40 pages and contain figures; market characteristics; product, market and service segmentation; industry conditions, current and historical performance analysis; risk scores; industry participants and market share; factors to success; and 5-year forecasts with forecast analysis.

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Cite this Report

  
MLA:
IBISWorld Industry Market Research. "Public Relations Firms in the US" Dec 19, 2014. Alacra Store. Dec 02, 2016. <http://www.alacrastore.com/storecontent/IBISWorld-Industry-Market-Research/Public-Relations-Firms-in-the-US-2042-1172>
  
APA:
IBISWorld Industry Market Research. (2014). Public Relations Firms in the US Dec 19, 2014. New York, NY: Alacra Store. Retrieved Dec 02, 2016 from <http://www.alacrastore.com/storecontent/IBISWorld-Industry-Market-Research/Public-Relations-Firms-in-the-US-2042-1172>
  
US$ 910.00
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