The Public Relations and Communication Activities industry has performed well over the past five years. Demand for public relations (PR) and communication services depends on business expenditure and, more particularly, the size of a company's marketing budget, which changes according to business confidence levels. The growing awareness of the benefits of effective PR and communication has resulted in the industry recovering strongly over the past five years. Demand plummeted during the economic downturn, but increasing demand for the industry's services allowed revenue to expand since 2012-13. During 2015-16, IBISWorld expects industry revenue to grow 6% to reach £2.8 billion.
Operators in this industry provide public relations and communication advice, guidance and operational assistance, including lobbying activities. The advice is offered to businesses, non-profit organisations and official institutions. The industry does not cover advertising agencies and media representation (see IBISWorld report M73.110) or market research and public opinion polling (see IBISWorld report M73.200).
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.