Public Relations & Communication Activities in the UK - IBISWorld Industry Market Research

Public Relations & Communication Activities in the UK

Public Relations & Communication Activities in the UK - IBISWorld Industry Market Research
Public Relations & Communication Activities in the UK
Published Jul 21, 2015
31 pages — Published Jul 21, 2015
Price US$ 875.00  |  Buy this Report Now

About This Report


The Public Relations and Communication Activities industry has performed well over the past five years. Demand for public relations (PR) and communication services depends on business expenditure and, more particularly, the size of a company's marketing budget, which changes according to business confidence levels. The growing awareness of the benefits of effective PR and communication has resulted in the industry recovering strongly over the past five years. Demand plummeted during the economic downturn, but increasing demand for the industry's services allowed revenue to expand since 2012-13. During 2015-16, IBISWorld expects industry revenue to grow 6% to reach £2.8 billion.

Operators in this industry provide public relations and communication advice, guidance and operational assistance, including lobbying activities. The advice is offered to businesses, non-profit organisations and official institutions. The industry does not cover advertising agencies and media representation (see IBISWorld report M73.110) or market research and public opinion polling (see IBISWorld report M73.200).

The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.

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IBISWorld Industry Market Research—IBISWorld is a leading strategic business information provider that offers comprehensive information on more than 700 US industries covering 4,000 individual product segments. They also provide global industry and industry risk rating reports covering Australia, the United Kingdom and China. IBISWorld data offers detailed analysis on growth trends, the competitive environment and key issues. Reports average 30 to 40 pages and contain figures; market characteristics; product, market and service segmentation; industry conditions, current and historical performance analysis; risk scores; industry participants and market share; factors to success; and 5-year forecasts with forecast analysis.

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IBISWorld Industry Market Research. "Public Relations & Communication Activities in the UK" Jul 21, 2015. Alacra Store. Jun 23, 2018. <>
IBISWorld Industry Market Research. (2015). Public Relations & Communication Activities in the UK Jul 21, 2015. New York, NY: Alacra Store. Retrieved Jun 23, 2018 from <>
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