Public Opinion Research in Australia - IBISWorld Industry Market Research

Public Opinion Research in Australia

Public Opinion Research in Australia - IBISWorld Industry Market Research
Public Opinion Research in Australia
Published May 28, 2014
30 pages — Published May 28, 2014
Price US$ 910.00  |  Buy this Report Now

About This Report


Public opinion research is important to gauge people's voting intentions and to understand responses to government policies or funding changes. Data from polling surveys are then used for additional analysis and research (i.e. to forecast election results, assess policy implications and determine funding implications). This information is primarily used by the media, political parties, government departments and research organisations. Public opinion research companies with a good track record in forecasting election results are able to leverage these reputations to increase branding levels.

Firms in this industry take surveys from a sample of the population and extrapolate the data to gauge public opinion. These opinion polls are used to estimate the voting intentions of a population at a point in time, forecast election results and determine overall community opinion regarding government policies or proposed government policies.

The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.

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IBISWorld Industry Market Research—IBISWorld is a leading strategic business information provider that offers comprehensive information on more than 700 US industries covering 4,000 individual product segments. They also provide global industry and industry risk rating reports covering Australia, the United Kingdom and China. IBISWorld data offers detailed analysis on growth trends, the competitive environment and key issues. Reports average 30 to 40 pages and contain figures; market characteristics; product, market and service segmentation; industry conditions, current and historical performance analysis; risk scores; industry participants and market share; factors to success; and 5-year forecasts with forecast analysis.

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IBISWorld Industry Market Research. "Public Opinion Research in Australia" May 28, 2014. Alacra Store. Oct 24, 2016. <>
IBISWorld Industry Market Research. (2014). Public Opinion Research in Australia May 28, 2014. New York, NY: Alacra Store. Retrieved Oct 24, 2016 from <>
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