Professional photographers have recently weathered the twin storms of subdued economic growth and a long-term downturn in demand. This has resulted in a pronounced dip in industry revenue, which is estimated to contract by an annualised 2.5% over the five years through 2011-12 to total $800 million, down by 3.0% in the current year. Industry value added is estimated to decline at a faster pace than revenue over the five years due to the narrowing of profit margins. Value added totals approximately $380 million or 0.03% of Australia's GDP in 2011-12.
Companies in this industry undertake various forms of professional photography.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.