Professional photographers have struggled over the past five years. The widespread adoption of digital camera technology by consumers and amateur photographers has eroded demand for professional photography and contributed to subdued spending on industry services. Manufacturers have added user-friendly features to digital SLR cameras and marketed them to hobby photographers, and the number of photography short courses and online tutorials has grown substantially. High-resolution cameras are also included as features in many forms of consumer electronics, such as smartphones and tablets.
Operators in this industry are primarily engaged in providing still, video or computer photographic services, including portrait, professional, street, studio and special events photography. Videotaping of special events such as weddings is included in the industry. However, motion picture filming and video production are excluded.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.