The Pretzel Stores industry has experienced strong growth over the five years to 2014. As a result of increases in consumer spending and demand for inexpensive treats, industry operators have capitalized on this demand by introducing new product offerings and offering twists on the original snack. An increase in the range of product offerings has also helped industry operators differentiate themselves from competitors in an increasingly saturated market. As a result, industry operators will continue to expand franchise operations abroad over the next five years to capitalize on markets that are still in their infancy.
This industry is composed of establishments that prepare or serve pretzels for immediate consumption. These establishments may also sell nonalcoholic beverages and other related products, such as hot dogs wrapped in pretzel dough. This industry does not include street vendors that sell pretzels (see IBISWorld report 72233 Street Vendors) or stores that retail pretzels not baked on the premises and not for immediate consumption (see report 44529 Specialty Food Stores).
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.