Despite recessionary setbacks, the industry is heating up as higher product prices and increased consumer spending boost revenue in the next five years. Supported by an expanding Hispanic population, the industry's core market, salsa producers are anticipated to continue rolling out new flavors, packaging and marketing campaigns to extend their reach into less-saturated areas, including export markets.
The industry produces pre-made tomato-based Mexican-style dips that are purchased by grocery wholesalers and supermarkets and then sold to consumers and food service outlets. This salsa may be refrigerated or shelf-stable. The industry excludes dairy-based and other dips like hummus and guacamole. The industry also does not include dry mix salsa flavoring or Italian-style sauces.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.