The Poultry and Smallgood Wholesaling industry is under pressure from structural changes along the poultry and smallgoods supply chain. Consolidation and rationalisation is a feature of this low-margin industry, with processors integrating wholesaling operations into their activities. At the same time, large retailers are bypassing the services of poultry and smallgoods wholesalers, thus reducing demand for industry services. In the five years through 2012-13, industry revenue is expected to grow at an annualised 0.5% to reach $3.54 billion. In 2012-13, industry revenue is expected to grow by 0.1%, a modest growth in line with rising input costs.
Firms in this industry primarily wholesale fresh and frozen bacon, ham, smallgoods, poultry or rabbit meat. Industry participants purchase these meats from abattoirs and processors and then on-sell these products to retailers (e.g. butcher shops and supermarkets) with minimal additional processing.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.