Demand for chicken has remained strong over the past five years, owing to its reputation as a staple household protein. Although the economic recovery has enabled consumers to indulge in more expensive red meat, chicken has remained an affordable and essential ingredient. Demand for duck and other specialist poultry has also performed well thanks to increased consumer interest in high-quality, locally sourced produce. Over the five years through 2015-16, industry revenue is expected to grow at a compound annual rate of 0.8% to £3.9 billion. In 2015-16, industry revenue is forecast to rise by 1.5%.
This industry includes establishments that operate hatcheries for poultry, including chickens, turkeys, ducks, geese and guinea fowl. This includes both broilers and egg-laying birds. Egg production is also covered, but the production of feathers or down is not.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.