Chicken meat, the industry's main product, is in favour with Australian consumers and becoming a staple part of consumer diets. Over the past decade, per capita consumption of chicken meat is expected to grow from 33.5 kilograms in 2002-2003 to a stable 44 kilograms in 2012-13 (largely similar to 2011-12), becoming the country's most popular meat. Consequently, the volume of chicken produced by the industry is expected to increase at an annualised rate of 4.7% over the five years through 2012-13. Growing demand for chicken meat has been supported by its cheaper price in comparison with other meats, along with dramatic improvements in production efficiencies.
Companies in this industry process live poultry (including chickens, ducks and turkeys) into cuts and value-added products. This industry begins where live poultry is purchased for processing (usually aged between five and eight weeks) and includes abattoir operation, dressing, frozen poultry manufacturing, poultry meat manufacturing and poultry packing. The industry ends at the initial point of sale of poultry products.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.