The Poultry Meat Processing industry managed to benefit from a trade-down effect during the recession, causing sharp growth in 2008-09 and 2009-10. Despite depressed income conditions, chicken consumption rocketed as the versatility and relatively low price of chicken tempted customers away from beef and lamb. The industry has grown marginally over the past five years as a slow economic recovery has shifted some demand back towards red meat. Over the five years through 2014-15, industry revenue is expected to grow at a compound annual rate of 0.9% to reach £4.5 billion.
Firms in this industry purchase live poultry and produce fresh, chilled or frozen meat in individual portions. Feathers and down are included as industry products and rendering of edible poultry fats is considered an industry activity.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.