Conditions have remained largely favourable for the Poultry Meat Farming industry over the past five years. Per capita consumption has grown, largely due to poultry's low price relative to other meats. Continued health-consciousness among consumers has also supported the trend towards lean poultry. Despite this, the industry has only managed modest revenue growth over the past five years. Farmgate poultry prices have remained steady, save for the occasional spike caused by a supply shortage. Consequently, expanding production has driven the industry's revenue growth over the period.
Players in the industry primarily farm poultry for meat production. Poultry includes chickens, ducks, turkeys, geese and other game birds. Industry operators fertilise eggs, then hatch and raise poultry for meat production. They supply live birds ready for slaughter, usually aged between five and eight weeks, to poultry processors.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.