Over the past five years, the Potato Chip Production industry has grappled with major shifts in downstream consumption patterns, the rising cost of key raw ingredients and increased competition from substitutes, imports and private-label products. The ongoing rise in health consciousness has encouraged a general shift towards healthier eating patterns and a decline in popularity for unhealthy snacks such as potato chips, which are considered high in fat and salt. Due to these trends, industry revenue is forecast to decline by 1.0% annualised over the five years through 2013-14.
Companies in this industry manufacture potato chips for snack consumption. The industry excludes the manufacture of alternative snacks like corn chips, tortilla chips and other chip products.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.