The performance capabilities offered by the industry's composite products are superior to those already in the market. Over the past five years, the industry has out-competed firms in other industries that target the same customer markets. By offering customers products with superior attributes, being performance or price related, industry participants have siphoned revenue away from external competitors. This ability to closely appeal customers than their external competition has resulted in industry revenue performing reasonably well, despite souring economic conditions brought about by the global financial crisis.
This industry manufactures a range of composite plastic products that are reinforced using rigid fibres. Fibreglass is a common example of the type of materials used by the industry. The industry's products include water tanks, swimming pool shells and roofing sheets.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.