The Pizza Restaurants industry has felt the heat over the five years to 2014. Operators have been substantially affected by changes in consumer spending, intense external competition and an increase in health consciousness. As the economy improves in the coming years, consumers will increase their purchases of nondiscretionary goods, such as restaurant pizzas. The industry will continue to be negatively affected by increased competition from grocery stores, however, as well as increased health consciousness from consumers.
This industry is composed of establishments that prepare and serve pizza and other related items. The industry includes both full-service restaurants and quick-service establishments.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.