Digital technology has revolutionised the photographic equipment market. Once dominated by analog cameras, the industry has been exposed to considerable change following the introduction of new technology, which led to the development of digital cameras and advances in cinema equipment. While the industry was aided by mounting consumer demand for this new technology, sales were affected by intense competition, which led to falling prices and reduced product margins. With digital cameras virtually outselling conventional film-based cameras, industry sales are expected to decline by an annualised 6.0% over the five years through 2012-13.
Operators in this industry wholesale photographic equipment, enlargers, chemicals, projectors and supplies. These goods are purchased from manufacturers and sold onto to retailers.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.