The Photographic Equipment Retailing industry has faced tough trading conditions, with revenue expected to decline by an annualised 4.9% over the five years through 2014-15. Revenue has struggled due to declines in the average price of cameras, fierce competition from external players (such as general electrical and department stores), and growth in the volume of and demand for grey imports of camera products. Trends in real household discretionary income, consumer sentiment, advances in product technology and features, and international travel by Australians have also driven overall industry performance.
Operators in the industry primarily retail photographic equipment including cameras, camcorders, projectors and photographic accessories. Products sold by the industry are sourced from wholesalers and sold to consumers via bricks-and-mortar stores or websites operated by industry players. Businesses that primarily trade as department stores or general electronic retailers are excluded from the industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.